Duell People Consulting enables Founders to scale their companies (and themselves) sustainably.

What we do (and why we do it)


Duell People Consulting is operated by Alex Duell, a serial start-up People Executive who has spent a decade in a mix of Executive, Leadership and Operational roles across the Index Ventures portfolio of companies.

Of the many lessons learned along the way, one stands out: People Debt Compounds.

Company culture is exponentially harder to reverse-engineer than it is to build in the first place. Duell People Consulting is built on the idea that it’s never too early for Founders to begin taking People Strategy and Company People Philosophy seriously.

We work directly with Founders and/or Senior Operators in coaching, consulting, advisory or fractional capacities to enable strong cultural, operational and philosophical foundations to be built as early in a company’s scale-up journey as possible. “It’s never too late” is a phrase we all grew up hearing, but when it comes to People Strategy, it really is “never too early”.

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